Baidu Compete For Internet Advertising Market
Article by Jion
Baidu brand new display advertising network, accurate, “Hung media” in Shanghai was officially released, landing the Internet advertising market.
Wang Zhan, vice president of Baidu in the talk about “Hong media” introduced the original intention, said: “Hong media Baidu advertisers to promote the brand to meet the needs of building a new brand display advertising network precision. Hong media release is based on Baidu The behavior of Chinese Internet users the world’s largest database of advertisers based on the definition of the target audience analysis and locked, so as to more effectively help advertisers to achieve brand communication and enhance the brand. ”
According to reports, “Hong media” convergence, including Phoenix, 55BB and other thousands of high-end high-quality media resources, covering 27 categories of sites, 9 categories of living area, location of high quality and innovative forms of advertising to promote coverage of 95% of Chinese Internet users. In response, L’Oreal Paris L’Oreal Group Marketing Director, Miss Chen Qi, “said David Baidu real-time behavior of the media sample based on one hundred billion, filtering to extract the accurate market information, will be active each time the target audience into search marketing opportunities for advertisers, brand marketing platform is another powerful weapon. “
“China’s Internet advertising market trend forecast 2007-2011″ data shows, the 2011 China’s Internet advertising market scale will reach 270.7 billion yuan, one of three advertising market will promotion, the Chinese Internet advertising market is entering into a new round explosive development.
Its matching is fine management, market for Internet advertising raised taller requirement, how to efficient management Internet advertising and precision on the best web presses for solution. Standing in the network marketing front site staff, need more efficient management and advertising resources, carries on the effective optimization, to ensure network advertising resources are efficient use. And the website administrator, requires more flexible to organize and allocate website resources, in ensuring accurate delivery advertisement, relying on the premise of advertising management system, and sales team, forming a deep level of integration of diversification distribution strategy.
And, in fact, whether develop their own AD management system or purchase third-party advertising management system, for most large and medium-sized network media speaking, realize high cost, to bear. Besides high maintenance and later and installed hardware cost. One side is customer demand, one side is financial pressures, the network media in fire and water unbearable.
Relying on in baidu large-scale calculation, high load request processing aspect technical strength, baidu advertising housekeeper can provide the service, guarantee the stability 99.99% of stability and high-speed ads show. Baidu advertising not only support a key housekeeper AD position automatic generation, also support scheduling list by date reserve resources, real-time advertising practical function such as automatic updates, make your website can easily manage massive advertising bits, simplified. In addition, it also provide including intelligence to postmaster directional, earnings optimization, advertising custody, and other functions, help the network media improved flow value of the liquidation efficiency and quality; In order to help the media web site launched the accused of advertising accurate, ascension every time the earnings, baidu PV housekeeper can according to regional, advertising time, browser, browser language, operating system, resolution, the source domain, access, including nine visited by url advertise unidirectional way; In addition, through the continuous upgrading optimization, baidu advertising the housekeeper’s system stability also is second to none.
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